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Customer case

Customer case Details

2020.03.23-24 | PSSW technology

    From March 23 to 24, 2020, our offline courses 

have already started since the outbreak returned to work.


    The 8-day systematic marketing training created by bogrand hengrui for PSSW 

technology company was also officially launched. The first-stage "sales psychology" 

training deeply solved the PSSW marketing management problems 

in a customized way. The general manager, deputy general manager, 

sales manager and sales elites of PSSW technology company participated in the training.



——Have you encountered the following problems in the sales process——


    I felt that I had talked with the customer for a long time, but I could not understand the real needs of the customer.

 I felt that I was about to sign the order, but I was always short of it.

                     

——What's the problem——


    The most fundamental reason for the above problems is that in the sales process, 

we only focus on the order, and ignore the customer's inner thoughts, I will take you to have a look.


    Based on the actual situation and combined with the demand, 

broad hengrui has carried out the customized program design for 

PSSW technology company through several previous surveys and targeted analysis, 

thus -- "sales psychology" special training came into being. The content covers the following aspects:

                                                                          1. Understand personality types;

                                                                          2. explore personality differences;

                                                                          3.Sales process and user purchase decision psychology;

                                                                          4. persuasion and influence: the motivation behind the behavior;

                                                                          5.Obtain customer commitment, promote the sales process;

                                                                           6.Customer objection handling.


    Without further ado, follow me and take you to the scene!




Understanding personality types


    In view of different personality types of customers, different communication methods and 

sales strategies are applied to tap into the potential needs of customers and strive to achieve win-win cooperation.

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    Identifying the personality traits of different clients starts with observing their behavior. 

Did you find out who played a key role in the team's completion of the task?

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Adjust your personality to the customer


    Learn to accept that everyone has different personalities, understand the differences, 

and adapt your personality to suit your target audience.

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    At work, we always try to build relationships with clients, 

but the actual communication is often separated by a layer, because most of us do not know their own personality, 

and do not know how to communicate with different types of clients.

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    In the communication to understand the customer, 

tolerate the shortcomings of the customer's character, 

but also continue to learn the advantages of the customer's character.

How to persuade and influence customers and get their commitment


    Only really understand in the sales process, 

the user's purchase decisions, can better dig customer real demand, 

only to understand the motivation behind the behavior of customers, 

to persuade and influence the customer, further obtains the customer commitment, 

in constant customer objection processing, promote the whole sales process, eventually led to sign the bill.

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    Well, that's all for today. See you next time













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