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Marketing Research

With years of market practices, market insight and data analysis capabilities as well as market research expertise and specialized tools, EveRui provides our clients with a complete and clear picture of the targeted market, helping them understand the behaviors and habits of consumers in the market.


Customers' satisfaction survey

✔ External customers' satisfaction survey

✔ Internal customers' satisfaction survey

✔ Satisfaction status analysis and rectification suggestions


New product promotion

✔ Survey and analysis competitive environment survey and analysis

✔ New product market performance analysis

✔ Survey and analysis consumer feedback 

✔ New product promotion planning recommendations and forecasts


New brand listing 

✔ New brand acceptance test

✔ Brand pricing analysis


Consumer behavior analysis 

✔ Consumers' perception of brand perception

✔ Survey and analysis of consumer behaviors and attitudes

✔ Survey of consumer satisfaction 


Competitors Analysis

✔ Analysis of market share  

✔ Analysis of direct competitors and indirect competitors

✔ Analysis and survey of consumers' feedback 

✔ Brand operation and sales management advice


Research of product distribution channel

✔ Analysis of sales network and channel model

✔ Survey and analysis of distribution and sales management


Customer Satisfaction Survey:

EveRui provides internal and external customer satisfaction surveys. External customer satisfaction surveys can help enterprises understand their products, service qualities, advantages and problems. It can also collect future development proposals and further improve product quality and service standards. The internal satisfaction surveys collect and reflect the actual management status of the enterprise, and provide an objective reference for the manager's decision-making. It also helps to cultivate employees' sense of identity and belonging to the enterprise, and continuously enhances the employees' centripetal force and cohesiveness.


Improving the mature research process: from customer stratification, satisfaction dimension extraction, satisfaction modeling designing and amending and post-modeling research executing to output analysis reporting, EveRui has a unique professional process to help the enterprise sort out the subdivisions under overall satisfaction such as the status of satisfaction in different dimensions, the relationships between different customers' levels and different customer categories and satisfaction.


Professional research technologies: EveRui satisfaction surveys combine focusing interviews, one-to-one interviews, targeted questionnaires and many other forms. EveRui uses its unique questioning technology to ensure the quality of interviews with the combination of diagnostic questioning, influencing questioning and infiltration questioning to gradually deepen, excavate the truth, put the whole picture together and grasp the motives and causes behind the behaviors of the interviewees accurately.


In-depth industrial insight: the team members of EveRui Consulting have deep industrial insights. The consultants are good at grasping the core of the problem quickly, discovering the nature of the problem and having the ability to solve problems.